Restoring the art of sleep

Restoring the art of sleep

In 2021, Selé was born in Amsterdam with a simple idea: our sleep and bedrooms deserve more attention, both in comfort and aesthetics. In today's fast-paced world, where the demands of daily life often overshadow the value of nighttime rest and dreams, we are committed to restoring the balance of the night.

As a design-driven organisation, we are dedicated to creating timeless bedroom pieces that blend ultimate comfort with enduring beauty. With passion and dedication as our driving force, we craft designs meant to stand the test of time and become cherished vintage heirlooms for future generations.

Product excellence

At our core, we believe that product excellence comes above anything else. That's why we are dedicated to designing and crafting high-quality solid wood bedroom furniture and mattresses. Each piece is crafted with precision and care, ensuring timeless design, exceptional durability, and functionality.


We offer accessible luxury furniture by cutting out the middleman and eliminating the retailer's markup. This allows us to make high-quality design furniture more affordable for our customers. By selling directly to you, we ensure that you get the best value without compromising on quality or craftsmanship.

True sustainability

Our commitment to true sustainability is reflected in our durable, well-made products designed to last a lifetime. We believe in creating furniture that not only looks beautiful but also stands the test of time. Sustainability isn't just about how a product is made, but also how long it lasts. That's why we prioritize durability and timelessness in our designs, ensuring that our furniture remains a cherished part of your home for years to come.

"The sky grew darker, painted on blue on blue, one stroke at a time, into deeper and deeper shades of night."

- Haruki Murakami